privacy policy

Effective Date: September 21, 2026

At Perspective Eye Care and Eye Wear, we respect your privacy and are committed to protecting the information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website and our communications with you, including SMS/text messaging.

1. Information We Collect

Depending on how you interact with our practice, we may collect information such as:

• Name

• Phone number

• Email address

• Mailing address

• Date of birth

• Appointment information

• Insurance and billing information

• Information you provide when contacting our office

• Information submitted through forms on our website

• Information related to your use of our website

When you become a patient or receive services from our practice, we may collect health information as described in our Notice of Privacy Practices.

2. How We Use Your Information

We may use the information we collect to:

• Schedule, confirm, and remind you about appointments

• Communicate with you about your care and services

• Respond to questions and requests

• Provide patient support and customer service

• Send administrative and account-related communications

• Process payments and insurance information

• Provide information about eyewear, prescriptions, or services

• Maintain and improve our website and services

• Comply with applicable legal and regulatory requirements

We use and disclose protected health information in accordance with applicable law and our Notice of Privacy Practices.

3. SMS/Text Messaging Privacy

If you opt in to receive SMS/text messages from Perspective Eye Care and Eye Wear, we may use your phone number to send you messages related to your appointments, care, services, and other permitted communications.

These messages may include appointment reminders, confirmations, scheduling communications, follow-up messages, administrative notifications, and other service-related communications.

We do not sell or share your mobile phone number or SMS opt-in information with third parties for their own marketing purposes.

SMS/text messaging consent and phone numbers will not be used for unrelated third-party marketing.

Message frequency may vary depending on your interactions with our practice.

Message and data rates may apply.

You can opt out of SMS/text messages at any time by replying STOP to a message from us. For assistance, reply HELP or contact our office at 256-692-1464.

4. Information Sharing

We may share information with service providers and other parties when reasonably necessary to operate our practice, provide services, process transactions, communicate with patients, maintain our website, or comply with legal obligations.

For example, we may use third-party vendors to provide website hosting, appointment scheduling, electronic communications, payment processing, or SMS/text messaging services.

We require appropriate safeguards for information handled by vendors where required by applicable law.

We do not sell your personal information.

We do not share your mobile phone number or SMS consent information with third parties for their own promotional or marketing purposes.

5. Protected Health Information

As an optometry practice, we may collect and maintain protected health information ("PHI") about our patients.

Our use and disclosure of PHI is governed by applicable federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.

6. Website Information and Cookies

When you visit our website, certain information may be collected automatically, such as your IP address, browser type, device information, pages visited, and general usage information.

We may use cookies and similar technologies to operate our website, understand website usage, improve our services, and provide a better user experience.

Where required, we will obtain appropriate consent before using certain cookies or similar technologies.

7. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services.

​​​​​​​We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party websites or services you use.

8. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information in our possession from unauthorized access, use, alteration, or disclosure.

However, no website, electronic communication, or method of transmitting information over the Internet can be guaranteed to be completely secure.

9. Children's Privacy

Our website is not intended to knowingly collect personal information from children without appropriate parental or guardian involvement.

If you believe that a child has provided personal information through our website without appropriate authorization, please contact us so that we can address the situation.

10. Your Choices

You may contact us to:

• Request information about how your information is used

• Update certain contact information

• Request changes to your communication preferences

• Opt out of SMS/text messages

• Ask questions about this Privacy Policy

​​​​​​​To stop receiving SMS/text messages, reply STOP to any message you receive from us.

Please note that opting out of SMS/text messages does not necessarily prevent us from contacting you through other methods when permitted or required, such as telephone, email, mail, or other appropriate means.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technology, legal requirements, or services.

When we make changes, we will post the updated Privacy Policy on this webpage and update the effective date above.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Perspective Eye Care and Eye Wear
Phone: 256-692-1464
Email: perspectivecullman@gmail.com
Address: 421 3rd Ave SE, Cullman, AL 35055

Last Updated: September 21,2026